Recession is the best time to invest in branding, why? Well, when money is tight people tend to cling to their wallet. They think twice before spending their hard-earned money and thus they intensely study a product now, more than ever. From a branding perspective this thinking helps in brand building. So, think strategically and work towards to make your brand more visible now.
Positioning Your Brand
A Brand is the face of your company. It represents the services that your company promises. What comes to your mind when you think branding? An attractive logo? A catchphrase? If branding positioning is done correctly, it can catapult your business to new heights. Thus, positioning a Brand is very important in terms of gaining peoples confidence and winning the Brand Race…
Brand positioning is a must in recession because
Axing Marketing Budget – Bad Idea
In tough economic times, everyone is looking for ways to cut down costs; however it is advisable that you resist slashing the marketing budget, the reasoning being “Visibility Loss”. If you stop marketing you will lose visibility and if you lose visibility you lose your market share. Remember, when out of sight you are out of mind. Thus instead of cutting marketing costs, think of cost-effective ideas to stay top of mind. Branding during recession is essential…..
Extracts from Entrepreneur Connect. http:ping.fm/K4INf
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